Small Steps is a civil society organisation that protects vulnerable young men from harmful far-right influences. They asked us to help them professionalise their brand to amplify the brave and impactful work they do.
We created a vibrant yet functional brand to connect with young people and house poignant information about the dangerous influences of far-right extremism, and how to spot signs of involvement.
The writing team explored the subject with journalistic rigour and explained the facts in simple, clear and passionate tone of voice. We developed a website, UX and printed collateral.
Small Steps were delighted with the branding, and they went on to raise funding from Facebook to work on a bigger scale to protect vulnerable young people online.
ACD copywriting: Sophie Webb
Copywriter: Esra Gurman
ACD design: Mike Etheridge
Designer: Tammy Johal
UX Designer: James Holledge
Photographer: Mike Radford
“Sophie’s helped lead our creative department with passion, energy and focus. We work on tough, tricky briefs that explore complex social issues, this requires getting right the nuances, tone and sensitivities and Sophie has excelled with this while upholding high-quality output.”
Founder Zinc Network (Formerly Breakthrough Media)