Welcome was a global airport campaign designed to uplift weary travellers and encourage them to go and experience the city’s priceless moments. We worked with a design agency called Airside to fill airports with uplifting art and maybe also encourage shoppers to flash their plastic at the Duty Free and destination shops.
International Howe Design Award: Winner Best Billboard Campaign. This was MasterCard’s most successful global campaign to that date, card purchase frequency increased by 14% the following quarter.
Concept, Copywriting & Art Direction: Sophie Webb and Sue Modral
Illustration: Airside/ Alex Maclean
