I’m a Worshipper, are you? Was a global advertising campaign to launch a new limited edition range of exotic chocolate ice-cream. I’ll never forget arriving at the TV shoot location for the first time, deep in dawn mist, on a muddy football pitch towering hundreds of meters above Rio De Janerio. It was the start of my love affair with Brazil.
I don’t think Tarsem forgave us for deciding the day-glow bikini wardrobe for 300 women needed rethinking on our arrival – the evening before filming.
The still life creations for the stills shoot by the awesome female photographer duo Metz & Racine was breathtaking to see come to life.
Concept, Art Direction & Copywriting: Sophie Webb & Sue Modral
Director: Tarsem, Radical Media
Photography: Metz & Racine