It’s all good was a delightful print campaign to promote the nutritious value of Heinz new healthy kid’s snacks. It was fascinating watching small child being turned into vegetables but also a little heartbreaking knowing that 27 out of the 30 kids and parents who turned up on shoot day to be photographed wouldn’t get their 15 minutes of fame that day. Boo hoo!
Concept & Art Direction: Sophie Webb & Sue Modral
Photographer: Louis Decamps