BSc (Hons) Psychology
PGDip Copywriting and Art Direction
Art Foundation (Painting)
BSc (Hons) Acupuncture LicAc
✍🏼 Copywriting, tone of voice, brand strategy, big ideas, advertising & comms campaigns, content strategy, scriptwriting, look & feel art direction, messaging strategy, taglines, naming, social copy & content, short & long copy, emails, website copy, UX copy, blogs, articles, case studies, product and services… tea leaf readings.
I grew up in rural Cheshire on a smallholding. My family are environmentalists, innovators, business people and aspiring farmers. As a child I was surrounded by home grown organic vegetables and a menagerie of animals. I’m convinced I have very good immune system because of our passion for nature and me being covered in mud and animal poo most of the time. I went to art college and then studied Psychology BSc (Hons) – so my value for the arts, environment, innovation and wellbeing and how they support each other is deeply rooted.
I went on to work in the advertising industry as a conceptual creative at Mccanns in a creative team with Sue Modral. We learned our craft with some of the industry’s legends on big advertising campaigns for brands like Xbox, Shelter, Magnum, Nescafe and MasterCard. Alongside I helped small businesses with branding projects, including my family’s business, where we renamed Accelerated Compost – Tidy Planet – now a successful global environmental business turning waste food into fuel.
After 10 years in adland I felt I needed to go back to my roots and delve deeper into health and nature, in what I call my New Age sabbatical, I trained to be an acupuncturist. As well as a small clinical practice, this led me into the world of health tech, innovation and startups, which I find exciting. I’ve helped create intuitive content and digital wellbeing products for LBI Digitas’ Digital Innovation Group (DIG), Leo Innovation Lab in Copenhagen and Health United.
As a strategic creative I enjoy combining analytical skills with artistic sensibility. I work in all kinds of team configurations, a recent highlight includes Associate Creative Director at Breakthrough Media, where I lead a team of writers, designers, photographers and animators on a social impact project for the Home office. I adapt to being hands-on and pairing up with visual and tech specialists as well as stepping into leadership roles.
I feel strongly about supportive working environments and creating a safe space to express opinion and experiment with ideas. I champion emotionally intelligent leadership and aim to get the best out of people by creating an environment when everybody has the opportunity to grow and shine.
“In my role as senior copywriter at Breakthrough Sophie has supported and guided me every step of the way and her brilliantly-creative mind has inspired me to scale new heights. Her unfailing enthusiasm and pride in her work has galvanised the creative team not only to achieve greatness, she’s championed us as a team, called out our achievements and encouraged us to believe in ourselves. Working with Sophie is a joy.”